Money is more stressful now than ever before. And consumers have forever changed how they shop for and buy financial products and services.
That's why in this time of chaos and crisis people are looking for someone they can trust to guide them beyond their financial stress towards a bigger, better, and brighter future.
They are looking for your financial brand.
They are looking for you.
Will you be able to help them in a post-COVID-19 digital-first world?
From the back cover of Banking on Digital Growth
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you’ve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you’re not getting the results you hoped for. You’re also confused about what you should do next.
In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You’ll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10x more loans and deposits while finally proving the value of marketing as a strategic growth leader - not a cost center.
“In Banking on Digital Growth, James Robert Lay makes the case for a fundamental shift in brand alignment for financial institutions. Calling out the fourth industrial revolution as a revolution in engagement and marketing, he shows that unless you have a digital blueprint for your brand you simply won't be able to scale, respond and get out of the circle of chaos. He's bang on - read the book, build the blueprint, and maybe you'll survive.”
—Brett King, Bestselling author of Bank 4.0, host of Breaking Banks Radio Show
What People Are Saying
“Financial marketing continues to be in an ever-changing state of flux. Change is hard for anyone. But over the years I have watched James Robert freely share his digital marketing research and insight with thousands of bank and credit union marketers at multiple Financial Brand Forum. He never holds anything back as I know his passion is to truly help empower financial brand marketing teams with practical and simplified strategies that generate leads. This is exactly what he does in Banking on Digital Growth..”
—Jim Marous, Co-Publisher of The Financial Brand and Owner and CEO of the Digital Banking Report
“The banking industry is being disrupted by the changes brought about by modern digital technology. No place is this more evident than in financial marketing. In Banking on Digital Growth, James Robert Lay helps financial executives [marketers] navigate and take advantage of these changes with clarity and purpose.”
—Jeffry Pilcher, CEO/President & Founder of The Financial Brand
“James Robert Lay shows the strategic urgency for real content value in a banking industry shifting to mobile self-service. Getting beyond the usual fuzziness of experience and brand marketing, Banking on Digital Growth finds Lay exploring the new high-value deposit and loan growth that board rooms must sort out to survive.”
—Sam Kilmer, Senior Director, Fintech Advisory Practice Leader,Speaker/Contributor at Cornerstone Advisors & GonzoBanker
