Banking on Digital Growth
A Strategic Marketing Manifesto to Transform Banking for Good
As branch traffic continues to decline, your financial institution needs an entirely new approach to sales and marketing. No longer is having a website, social media and some digital ads enough to help you grow.
You need a unified digital growth strategy.
Attend this session and receive a digital growth blueprint you can immediately implement to bridge the digital divide between consumers and your products. You will leave inspired with new insights and a proven strategic framework to attract and acquire leads to grow your financial institution.
Key insights include:
How to document consumer personas that go beyond basic demographic data points
How to truly differentiate products on your website beyond commoditized bullet points
How to create space and time to think, do, review, and reflect on your progress
How to document full-funnel digital consumer journeys and experiences
How to build a marketing technology stack
How to produce and distribute content that helps first and sells second