Money is stressful. And this stress takes a toll on people's health, relationships, and overall sense of wellbeing. People are looking for someone they can trust to get them to a bigger, better, and brighter future.
And the continued promotion of great rates, amazing service, and commoditized product features from the majority of financial brands isn't helping people much at all.
That's where you and content marketing come in to help.
Content marketing is the currency of trust in a digital world and the fuel of your financial brand's future growth engine. However, content marketing is often misunderstood by financial brands thinking it is nothing more than publishing an occasional blog or social media post.
Attend this session and you will learn how to plan, produce, and promote content in every step in the consumer buying journey. You'll take back proven and actionable insights that will help you position your financial brand as the empathetic, helpful, and trusted financial guide for people in the communities you serve to generate 10X more leads, loans, and deposits.
Key insights include:
How the history of content marketing impacts you and your role as a financial marketer
How to map and align content marketing to every stage of the digital consumer buying journey
How to define a content marketing production process that simplifies your life
How to maximize the promotion of your content through digital distribution channels
How to structure a content marketing team with internal and external talent
How to use content marketing to generate more leads for loans and deposits
How financial brands are already maximizing content for exponential loan and deposit growth