The hard truth: Consumers don’t care about your financial brand’s legacy mission of dollars and cents. In fact, 2 out of 3 consumers believe that all traditional financial brands care about are their own interests. 

This is where a new purpose, one that puts people at the center of all of your thinking and doing, empowers your financial brand to rise among the commoditized masses of other banks and credit unions. Because at the end of the day, all consumers care about is finding someone they can trust to guide them beyond their financial stress towards a bigger and better future. 

Attend this session and get inspired by other purpose-driven brands that have used their purpose as a North Star leading to exponential growth. You will also learn how to establish your own purpose-driven digital experiences that are rooted in the latest neuroscience research to maximize your future digital growth potential.

Key insights include: 

1. How consumers think and feel about traditional financial brands

2. How to break free from the legacy “banker’s brain”

3. How to place consumers at the center of your thinking and doing

4. How purpose is the digital differentiator and experience multiplier 

5. How to define digital experiences that guide people towards a better future

6. How other brands have used purpose as the fuel for future growth