Money is stressful. And this stress takes a toll on people's health, relationships, and overall sense of wellbeing. People are looking for someone they can trust to get them to a bigger, better, and brighter future.
However, the continued promotion of great rates, amazing service, and commoditized product features from the majority of financial brands isn't helping people much at all.
That's where your financial brand comes in to help.
But this requires an entirely new approach to marketing, sales, and positioning as a whole.
Attend this session to learn a proven marketing and sales process that will help your financial brand rise above the noise of other financial institutions. You'll learn how to position yourself as the helpful and trusted financial guide within your community to generate 10X more loans and deposits.
Key insights include:
How the history of story impacts you and your role as a financial marketer
How to take on the most important role in the consumer’s buying journey
How to maximize the latest neuroscience marketing research with stories
How consumers emotionally respond to stories vs. data
How to apply a proven process used by Hollywood to escape commoditization
How brands are using digital stories today to attract and nurture leads