Digital empowers financial marketers and their sales teams to sell more loans than ever before. But many financial brands are held back by legacy thinking and systems. No longer is it enough to have just a website, send some emails, and place a few digital ads because financial services is commoditized as every bank or credit union promotes the same exact thing.
It's time for marketing and sales teams to work together and help their financial institutions rise above the promotion of great rates and amazing service. We understand digital marketing can feel complex, confusing, and overwhelming. And we know that to prove your value, you must do more than report vanity metrics like clicks, likes, and follows that mean absolutely nothing to CEOs.
Attend this session and you will learn a proven methodology that can help you transform your marketing and sales teams by building a Digital Growth Engine that generates 10X more loans.
Key insights include:
How to map out every stage of the digital consumer buying journey
How to map out digital consumer journeys that guide people to a better future
How to position yourself as the helpful guide in the consumer’s buying journey
How to produce and distribute content that helps first and sells second
How to nurture leads through the buying journey towards conversion
How to increase website and landing page conversions with behavioral economic hacks
How to prove the value of your marketing beyond clicks and likes